Body by Amanda: Brand Development and Lead Generation
Body by Amanda is a personal training and lifestyle coaching company. Started by certified personal trainer Amanda Edell, it’s her mission to teach you how to make permanent lifestyle changes that improve the quality of your life. Based out of New York City, Amanda needed assistance growing her digital blueprint and obtaining new customers.
When Amanda and I first started working together, she expressed that she wanted her website and blog to show her edgy, unique and upbeat personality. After re-launching her website using SquareSpace, we designed new SEO friendly content to attract new leads, highlighted her online training services and added many call to actions to engage visitors.
With video content becoming more and more popular, we wanted to set a special focus on Youtube. Driving traffic from her blog, to “how to videos” on her Youtube channel, we were able to show visitors exactly how to do the various exercises we were writing about.
In addition, we add featured videos to Body by Amanda’s homepage, social pages and eblasts to encourage readers to try the workout on their own and follow our fitness driven blog.
Obtaining new customers via SEO strategy
A very important task is to secure new customer leads. We do this by targeting specific personas and setting an SEO strategy around each. Using long-tail keywords we write weekly blogs to attract, convert, close and delight customers.
We are able to track the results in our CRM database in MailChimp.