Bad Habit Fishing Charters: Website Design and Lead Generation

Bad Habit Fishing Charters, a private fishing charter business out of Clinton Connecticut, needed a website where it’s audience could learn more about its unique services, inquire for more information and get an insider look at what to expect out of a fishing charter. In addition, they needed social media sites and an outreach strategy to generate organic leads.  

Defining Bad Habit’s Specific Needs  

The website needed to be:

  • Simple to navigate
  • Clearly define the services and policies
  • SEO friendly to drive qualified leads

The social media sites needed to be created for:

A blogging strategy needed to be created, defined and executed.

The Path to Success

Private fishing charter businesses are highly competitive and extremely location driven. We knew that we needed to create a website and social media presence that conveyed a simple unified message and maximized specific location-based and industry targeted keywords.

The blog strategy was to focus on partnership and engagement by highlighting local fishing tournaments and special pricing discounts on charter trips.

Driving Results

Bad Habit Fishing Charters now:

  • Has a website that is easy to navigate and understand what is being offered.  
  • Has an interactive blog that is updated with news and specials.
  • Is regularly bringing in sales qualified leads during the fishing season.
  • Ranks in Google’s top search for a specific location and industry long tail keywords.
  • Has a growing and engaging social media presence.

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Body by Amanda: Brand Development and Lead Generation

Body By Amanda

Body by Amanda is a personal training and lifestyle coaching company. Started by certified personal trainer Amanda Edell, it’s her mission to teach you how to make permanent lifestyle changes that improve the quality of your life. Based out of New York City, Amanda needed assistance growing her digital blueprint and obtaining new customers.

Brand Overhaul

how to secure new customer leadsWhen Amanda and I first started working together, she expressed that she wanted her website and blog to show her edgy, unique and upbeat personality. After re-launching her website using SquareSpace, we designed new SEO friendly content to attract new leads, highlighted her online training services and added many call to actions to engage visitors.

Video Content

With video content becoming more and more popular, we wanted to set a special focus on Youtube. Driving traffic from her blog, to “how to videos” on her Youtube channel, we were able to show visitors exactly how to do the various exercises we were writing about. 

In addition, we add featured videos to Body by Amanda’s homepage, social pages and eblasts to encourage readers to try the workout on their own and follow our fitness driven blog.

Obtaining new customers via SEO strategy

A very important task is to secure new customer leads. We do this by targeting specific personas and setting an SEO strategy around each. Using long-tail keywords we write weekly blogs to attract, convert, close and delight customers. 

We are able to track the results in our CRM database in MailChimp.

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